![]() Event Managers of today are more focused on experiential marketing- providing a holistic user experience to the audience, with the underlying corporate and brand philosophy to promote the sponsors. Technology and Social Media have put the audience at the forefront at events, over brands and sponsors. This trend is only expected to grow with the user based live streaming apps gaining rapid popularity.Įxperiential Marketing and Immersive Branding Attendees are not only participants, but they are also promoters in digital media, with live microblogging. Thought leaders, influencers, and industry experts communicate seamlessly with large groups and delegates anywhere in the world. Boundaries and distances are being made irrelevant by the corporate event managers of today. The popularity of virtual participation seems to be never-ending and all-pervasive. Going green is the new normal now, not just a fancy caption. The age of bulky folders, registration packs, identification badges and other paraphernalia is fast becoming history as event managers across the world increasingly adopt technology to manage the audience experience and identification formalities, using smartphone apps and RFID tags. ![]() So, what are the industry leaders forecasting as the latest trends as the millennials become the active target segment for most events? Here’s a quick look at the emerging trends that are becoming the new norm in the event management industry across the world:Īs the world goes increasingly digital, one of the key components that used to be ubiquitous in corporate events is becoming history. Similarly, the audience experience has become one of the key drivers in the planning and design of events in the recent past. It was more about the marketing efforts of the sponsor than the preferences of the audience that held sway. There was a time when designing, promoting and managing an event was based solely to maximize the brand promotion and visibility of the sponsor. There is absolutely no doubt, going by the events industry news and analysis, that the skills that make a successful event manager has changed drastically in the last three years. When they are not acquiring new skills to upgrade their knowledge and expertise, they are searching for the next big thing in their field. ![]() What will the new required skillsets of Event Managers be, in the new year?Įvent Managers are a constantly engaged lot. The last three years have seen the global event management industry undergo several radical transformations. ![]()
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